| What you need to know |
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Gay customers. Best customers.$610 Billion.
We believe no other form of gay media offers the same combination of massive reach and measurable results.
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| Gay People have money to spend |
- Influencial at Work - twice as likely to be in management positions. (@Plan 2005)
- 79% are willing to pay a premium of quality products and services. (Simmons)
- Ad Aware - 94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media. (Greenfield)
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| Educated and affluent |
- Twice as likely to have household income over $250K (@Plan 2005)
- Over 60% of Gay Americans are College Graduates. (@Plan 2005)
- Gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities.
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| Extremely brand aware |
- Brand aware - 87% of gays and lesbians are highly likely to actively seek out brands that advertise uniquely to them. (Simmons)
- Ad aware -94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media. (Greenfield)
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| Reach broadly |
- PlanetOut Inc. Web sites have 5.4 million unique monthly visitors
- PlanetOut Inc. magazines are the most widely circulated LGBT print publications in the United States
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| Reach in good company |
With companies like American Airlines, Viacom, Procter & Gamble, BMG Entertainment, GM Merck, US Airways, Chase and IBM, PlanetOut Inc. has a growing Fortune 1000 customer base in all major advertising categories. |
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